Hayes Bicycle Group Partners with ImportBikes.mx to Expand Distribution of Hayes, Manitou, and Reynolds in Mexico

[Milwaukee, WI / Guadalajara, Jalisco, Mexico] Hayes Bicycle Group, a global leader in premium bicycle components, today announced a new distribution partnership with ImportBikes.mx to expand availability and support for Hayes, Manitou, and Reynolds products in the Mexican market. Through this partnership, ImportBikes.mx will begin distribution of Hayes Bicycle Group’s three flagship brands across Mexico, strengthening product access for riders and retailers while building deeper local support for sales, service, and marketing activation. “Mexico is an incredibly important and fast-growing market, and we couldn’t be more excited to work with Import Bikes,” said Dan Johnson, Latin America Sales Director at Hayes Bicycle Group. “They’re a proven, passionate team with deep roots in the riding community. We’re thrilled to collaborate with such a fine outfit and to support more Mexican riders with the performance and reliability they demand.”

From a brand-building perspective, Hayes Bicycle Group sees ImportBikes.mx as more than a distribution channel, bringing marketing alignment and local activation capabilities that amplify each brand’s impact. “From a marketing standpoint, finding a distributor truly tuned into communications, content creation, and activation isn’t easy,” said Joshua Riddle, Global Marketing Director at Hayes Bicycle Group. “Import Bikes brings that mindset and energy in a way that genuinely feels like an extension of our marketing department—an extra set of hands and hearts helping us tell these stories locally. We’re excited to collaborate closely and build meaningful programs for riders and dealers in Mexico.” ImportBikes.mx founder and owner José Manuel Chávez, known locally as “Chepe”, shared his enthusiasm for adding the three Hayes Bicycle Group brands to the Import Bikes portfolio.

“We’re incredibly excited to welcome Hayes, Manitou, and Reynolds to Import Bikes,” said José Manuel ‘Chepe’ Chávez, Founder and Owner of ImportBikes.mx. “This is an important step forward in our mission to improve the rider’s experience in the saddle by offering the best componentry and products available. We’re excited not only because of the performance these products deliver, but because of the unparalleled integrity of both the products and the brands behind them, performance that lasts, and warranties that last even longer.” The partnership will bring increased access to standout products across the three brands, including high-performance suspension solutions from Manitou, powerful and dependable braking from Hayes, and premium wheel systems from Reynolds, backed by industry-leading warranty programs, including the Reynolds lifetime rim guarantee and the Hayes lifetime leakproof brake warranty (program details and eligibility vary by product/region. See official warranty terms).

About ImportBikes.mx Based in Guadalajara, Jalisco, ImportBikes.mx is a Mexico-based distributor dedicated to connecting riders and retailers with premium cycling products and world-class support. With a strong emphasis on community, communication, and activation, ImportBikes.mx works to elevate the riding experience through carefully curated brands and reliable service. ImportBikes.mx Av. General Eulogio Parra #2790 Guadalajara, Jalisco, MEXICO Phone: +52 33 30 72 96 26 | +52 33 36 41 65 90 | +52 33 33 43 22 82 Email: contacto@importbike.mx